Evacolors aimed to capitalize on the favorable nearshoring trend to position itself as a leading manufacturer of Crosslink Foam in Mexico—at a time when major opportunities were emerging for industrial raw material suppliers.
Their goal was to seize this momentum through a robust digital strategy that would attract high-quality prospects and scale their commercial operations.
Additionally, operating in an industry with limited digital presence presented a unique opportunity to innovate in how the product was communicated online.
Cliento designed and implemented an Inbound Marketing plan focused on the following actions:
A bilingual website (English and Spanish) was designed using UX best practices, with the goal of attracting global prospects operating in Mexico.
Strategic calls to action were integrated to simplify the conversion process and facilitate quotes for different types of crosslink foam—ensuring each visitor could quickly identify the right solution and contact the sales team.
A tailored content strategy was developed and implemented for Evacolors, aimed at addressing key buyer persona questions and showcasing the product’s various use cases.
Over 60 content pieces were created to meet the specific needs of key industries such as construction, packaging, sports, and automotive.
Additionally, website and blog content was optimized using On-Page SEO tactics to increase Evacolors' organic visibility and improve discoverability through search engines.
The sales and marketing modules were configured to centralize contact management and automate lead follow-up. The Sales Hub gave Evacolors' sales reps better visibility into their pipeline, helping them manage opportunities more effectively and close more deals.
Meanwhile, the Marketing Hub enabled the team to identify which content generated the most leads and conversions, allowing for more data-driven decisions.
An onboarding process was also carried out with the internal team to reduce the learning curve and ensure successful adoption of the tool.
This case demonstrates how a well-executed Inbound Marketing strategy can accelerate digital growth for an industrial company launching its online presence.
driven by content designed to address specific market needs.
enabled by CRM implementation, which provided full traceability of each opportunity’s origin.
a result of On-Page SEO optimization.