01. The Challenge
The company aimed to strengthen its digital visibility strategy and connect more effectively with its target audience by incorporating real insights from its buyer personas and developing content aligned with their interests and pain points.
Cliento designed a tailored strategy for GS1 México focused on the following actions:
A content strategy was built around what the target audience was discussing on social media, integrating those insights into blog articles and other resources.
This approach helped GS1 stay relevant and directly address its audience’s real needs.Content was aligned to highlight the benefits of GS1’s flagship products, such as the Barcode, Syncfonía+, and Smart Inventory.
Additionally, landing pages for these services were optimized to improve user experience and drive conversions.
Video assets were created for both experienced users and entrepreneurs, allowing the strategy to reach and engage different audience segments more effectively.
Content best practices enabled GS1 México to achieve strong performance gains throughout 2024.
driven by content aligned with buyer persona interests.
as a result of the combined strategy of content creation and channel optimization.
thanks to the high-quality traffic generated through inbound efforts.