Logycom is a trading company with over 20 years of experience in foreign trade and logistics, specializing in importing goods for SMBs in industries such as footwear, textiles, steel, and wine.
With a solid client base and a robust operation, the company identified a major growth opportunity in its digital channel: to strengthen its positioning and generate new business opportunities more autonomously.
Organic demand generation was combined with systematic lead management through the following actions:
A full redesign of the website was carried out with a focus on commercial performance, aligned with its target audiences and value proposition. Navigation flows were defined specifically for SMBs with no prior experience in foreign trade, prioritizing simplicity and clarity in the content.
The structure was reorganized by industry segment—such as footwear, steel, or textiles—and specific operational benefits were highlighted, including the use of sectoral import licenses and Mexican invoicing.
Additionally, the mobile experience was optimized, and over 30 conversion points were activated, including forms, CTAs, and direct contact buttons via WhatsApp.
This allowed for more efficient conversion of organic traffic into qualified leads, turning the website into an active commercial channel aligned with the company’s business goals.
A detailed mapping of high-volume, business-intent keywords was conducted, focusing specifically on key industries for the company.
Based on this analysis, over 70 pieces of informational and commercial content were created—including articles, service pages, and downloadable resources—designed to address frequent questions from SMBs with little or no prior experience in logistics or foreign trade.
The goal was to position Logycom as a reliable and approachable authority in the sector, attracting qualified organic traffic to strategic pages.
Existing blog posts were enhanced with visual elements such as infographics and video-text content, increasing the chances of appearing in Google’s rich results and improving the site’s overall relevance.
A detailed assessment of the sales process was carried out, and the Sales Hub was configured to fully map the sales funnel—from lead generation to deal closing.
The sales pipeline was customized to reflect real operations, improving opportunity management. Marketing and Content modules were also integrated to support automated campaigns via key channels like email and the blog.
In addition, the website was migrated and structured within the Content Hub, which not only centralized the digital strategy but also enhanced content traceability and its impact on revenue.
This case demonstrates how a well-executed strategy can align marketing and sales to deliver measurable business outcomes:
as a result of the implemented strategy and tactics.
generated through the website over the same period.
in the first position of Google’s organic search results.