Megaflux aimed to strengthen its positioning in the electric mobility sector for commercial fleets. Its main challenge was to communicate a highly specialized technical offering to an audience with limited prior knowledge of its solutions.
At the same time, the company sought to boost its digital presence to generate more qualified leads.
Cliento designed and implemented an integrated content strategy aimed at attracting, educating, and converting prospects in the technical-industrial B2B sector.
The website was optimized to visually highlight Megaflux’s unique value propositions, such as its electrification system adaptable to multiple chassis platforms, climate performance simulators, and patented EV migration solutions.
Content hierarchy was reorganized to prioritize flagship products, and On-Page SEO was implemented based on high-intent commercial searches.
Educational content was created to address best practices in electric mobility, covering topics such as electrifying existing buses, ROI of commercial EVs for SMEs, and fleet electrification for trucks.
This content was distributed primarily via LinkedIn and the corporate blog, positioning Megaflux as a thought leader in operational efficiency and electrification solutions.
As part of the demand generation strategy for late-funnel stages, specific resources were created to support decision-making for qualified prospects.
The main asset was a TCO (Total Cost of Ownership) calculator that allowed users to compare operating costs of electric vehicles versus traditional models, based on the actual characteristics of each fleet.
This tool helped translate technical benefits into clear financial metrics for operations and procurement teams.
Thanks to the implementation of a comprehensive content-driven strategy, Megaflux established a solid digital presence that continues to generate business opportunities.
as a direct result of the new strategy.
driven by the content offering.
following the site redesign and SEO optimization.