The institution was looking to adopt a tool that would allow them to manage, segment, and efficiently follow up with all prospective families—while also strengthening their presence across digital channels to better reflect the essence, values, and unique advantages of their differentiated educational model.
To meet its goals, Cliento helped Colegios del Real implement HubSpot as its central CRM and develop a digital strategy.
The website’s navigation was redesigned to align the visual identity with the school’s educational offering. Conversion-oriented elements were added to clearly communicate differentiators to parents and address their key questions efficiently.
All content was optimized for SEO to position the school as the top differentiated educational alternative in the region.
Short videos (under one minute) were produced to help prospective families experience the school from the perspective of students, parents, and school leadership.
The videos featured parent testimonials and conveyed the school’s values and advantages in an authentic and relatable way.
The Marketing and Sales modules were configured to centralize prospect registration, segmentation, and follow-up within a single system adapted to the school’s admissions process.
The admissions team received targeted training focused on key CRM functionalities to shorten the learning curve and ensure effective adoption.
Automated email marketing workflows were designed with educational content and testimonials to guide families throughout their decision-making process.
Lead lifecycle automation improved visibility over each contact and enabled personalized communication at every stage. Additionally, WhatsApp was integrated as a direct support channel, improving responsiveness and creating a closer connection with prospects.
This case demonstrates how a comprehensive digital marketing strategy and the adoption of HubSpot as a central CRM can transform lead acquisition and significantly increase enrollment numbers.
driven by automated lead follow-up and an optimized admissions process.