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01. The Challenge
PlanNet’s team approached us with the goal of strengthening relationships with their existing retail industry clients and generating new business opportunities.
02. The Solution
To achieve these goals, we designed an Account-Based Marketing (ABM) strategy focused on the following actions:
ABM 1:1
We defined detailed profiles of clients with cross-selling potential and mapped their buying journey to personalize messaging at every stage of the funnel.
Specific communication tactics were developed for each key account, aligning the value proposition with their unique needs and maximizing the relevance of every interaction.
Content development
We created over 20 pieces of personalized content for the retail industry, including blog articles and conversion-focused landing pages.
These materials were used in automated email sequences and campaigns that nurtured leads with relevant information at each stage of their decision-making process, guiding them toward landing pages and accelerating their progression through the funnel.
Integration of digital and traditional marketing
Part of the content was designed to promote in-person retail industry events, with the goal of generating new business opportunities.
Digital marketing actions boosted attendance at these events, where the sales team engaged directly with prospects and provided personalized follow-up.
03. The Results
PlanNet achieved multiple milestones in less than a year, including:
+54x ROI on marketing investment
as a result of closed deals directly attributed to the ABM strategy.
+4 high-value business opportunities
closed with key retail sector accounts.
Winners of the "Marketing Partner of the Year LATAM 2024" at Cisco Summit 2024
thanks to the success of their Account-Based Marketing efforts.
