OneCore increases leads by over 85% in less than one year

01. The Challenge

OneCore is a platform designed to help companies avoid penalties during foreign trade audits and ensure customs compliance.

As an innovative solution, its main challenge was to generate demand in a market unfamiliar with this type of tool—and to help companies with international operations understand the benefits of digitizing their compliance processes.

In addition, the company aimed to shorten sales cycles, which were often prolonged due to the market’s lack of awareness and the technical complexity of the offering.

02. The Solution

Cliento designed and implemented an integrated strategy tailored to OneCore’s business objectives, focused on the following key actions:

Development of specialized content

Articles were created on critical foreign trade topics such as audits, tariff classification, document control, and customs operation risks—with the goal of educating the market and building trust.

Content was distributed through OneCore’s blog and LinkedIn, highlighting real use cases, best practices, and technical guides.

Lead magnet generation

Multiple digital assets were developed to attract and qualify prospects, including a virtual assistant capable of answering frequently asked questions about OneCore’s solution, and a risk calculator that allows users to assess their level of compliance in foreign trade operations.

Customer success stories with testimonials were also created, and periodic webinars were organized on topics such as foreign trade and business audits.

These sessions provided valuable tools for organizations and positioned OneCore as a standout solution—helping capture cold leads and accelerate their movement through the buying cycle.

On-Page SEO Implementation

The website and all brand content were optimized using search terms that combined high commercial intent with relevant search volume—focused on compliance, audits, and tariff classification.

03. The Results

This case shows that a digital strategy focused on educating the market and delivering high-value content can turn a little-known solution into a viable option considered by large enterprises.