Rhino Achieves Sustained +40% Annual Sales Growth by Integrating HubSpot with Its Distributor Program

Rhino optimized its commercial model

Their team shares their experience working with Cliento, the strategic decisions that made the difference, and how HubSpot CRM became the foundation for scaling their sales. 

01. The Challenge

Rhino managed its distributor network using information scattered across multiple systems, limiting visibility into commercial performance and complicating the tracking of opportunities, orders, and deliveries.

This lack of centralization reduced the corporate team’s ability to evaluate the pipeline, compare performance across distributors, and make decisions based on consistent, reliable data.

The challenge was to consolidate commercial data into a single platform that would ensure full traceability across the entire sales cycle and precise synchronization between headquarters and each partner.

Beyond the technology itself, Rhino needed to operate its network under a unified standard, with aligned processes and real-time data updates—without disrupting daily operations or creating friction with distributors.

Addressing this scenario required a platform capable of centralizing information, synchronizing processes, and maintaining continuous business visibility.

02. The Solution 

A través Through an advanced HubSpot integration, Cliento connected Rhino’s corporate CRM with the HubSpot accounts of distributors within the Rhino Partner Program.

This custom-built model—non-native to the platform—enabled the unification of the commercial operation and delivered full traceability across the entire sales cycle within a single digital ecosystem.

The project was executed in four stages without disrupting ongoing commercial operations, keeping both the Rhino team and its distributors aligned to ensure agile and consistent system adoption.

                                                                    Stages of the integration between Rhino’s CRM and the HubSpot accounts of distributors in the Rhino Partner Program

Stage 1- Commercial Process and Workflow Analysis

A complete mapping of the commercial flow was conducted, from lead generation to order delivery, identifying all interaction points between headquarters and distributors.

Based on this analysis, the technical requirements necessary for the HubSpot integration were defined.

Stage 2- Integration Model and Assignment Logic Definition

The integration architecture was designed to connect Rhino’s HubSpot Enterprise account with each distributor’s HubSpot Starter account. 

During this stage, the records to be synchronized between both accounts were defined, along with the opportunity assignment logic based on ZIP code validation, and the rules for creating and managing contacts and deals within both the corporate and distributor pipelines.

                                                    Operational Diagram of the Rhino Partner Program

Stage 3- Configuration / Set-Up

Integration Model Implementation 

A custom solution was configured to: 

1. Automatically create the contact and deal in Rhino’s HubSpot when a quote request or order is submitted.
2. Identify the corresponding distributor through prospect ZIP code validation.
3. Send the data to the Rhino Partner’s CRM, automatically generating contact and deal records within their pipeline.
4. Synchronize in real time with headquarters any updates made by the distributor (stage changes, activities, deal closure, or delivery).

Dashboard Creation

A centralized reporting system was implemented, consolidating the key metrics of the Rhino Partner Program, including generated opportunities, pipeline progress, conversion rates, and distributor performance.

These dashboards provided Rhino with real-time operational visibility and the ability to objectively evaluate how each partner managed their assigned opportunities.

    Stage 4- Onboarding and Enablement

A structured training and enablement process was carried out for Rhino’s internal team and its distributor network to ensure effective use of HubSpot CRM and consistent system adoption.

For distributors, the training focused on platform usage and best practices for opportunity management. 

For Rhino’s corporate team, enablement centered on understanding the full CRM workflow and ensuring accurate data synchronization across accounts.

03. The Results

The HubSpot integration enabled Rhino to consolidate a data-driven commercial management model, gaining control over its distributor network and full visibility into the performance of the Rhino Partner Program.

The results translated into commercial growth, channel expansion, and increased lead generation:

                                                                                                         Annual Sales Growth of the Distributor Network 

HubSpot Dashboard for the Rhino Partner Program