ES
01. The Challenge
With over 60 years in the market, the brand aimed to expand its reach beyond its existing network and referral-based clients. Its goal: attract new prospects through Google and turn its website into an effective commercial channel.
To achieve this, it needed to position itself with a clear value proposition: technical expertise, personalized service, and a solid portfolio of leading brands.
02. The Solution
Cliento designed and implemented a strategy focused on three key pillars, supported by interviews and insights from the sales team, along with a solid understanding of the target audience Resurtidora wanted to reach:
Keyword analysis
Based on search volume and conversion potential, keywords were selected to address specific audience needs—from information on use cases and pricing to industrial climate control solutions for spaces and machinery across multiple sectors.
Priority was given to terms capable of attracting high-quality traffic and those aligned with bottom-of-funnel intent, focused on driving conversions.
Content strategy development
Over 100 value-driven content pieces were created to educate the buyer persona: contractors, engineers, and procurement leads seeking thermal comfort or specialized HVAC solutions.
These materials were designed to answer common questions, overcome objections, and guide the target through every stage of the journey. Formats included blog articles, landing pages, videos, and lead magnets such as downloadable resources and product selectors to support lead generation.
Key messaging was also reinforced across the homepage and key interior pages, highlighting the brand’s competitive advantages along with visual examples of installed equipment—strengthening credibility and perceived technical expertise.
A new section was added to the website to group solutions by project type (residential, commercial/offices, and industrial), improving navigation and helping users identify relevant services faster
On-Page SEO best practices
The entire site was optimized—including the homepage, product category pages, and blog—improving page speed, internal structure, and tagging to support better indexing on search engines like Google and increase organic visibility.
03. The Results
In just 6 months, the strategy delivered measurable impact—both in organic traffic and commercial outcomes:
+80% increase in sales
driven by a consistent flow of qualified leads.
+75% growth in organic traffic
enabled by technical and content improvements.
+50% increase in qualified leads
captured through forms, product selectors, and informational resources.
+55% improvement in conversion rate
thanks to optimized website navigation, alignment with search intent, and relevant content.
