Leading industrial parks company generates over 200 qualified leads

01. The Challenge

Recently launched as a new business line within a real estate development and investment firm, the platform needed to scale its digital presence to position itself as a leading player in the industrial parks rental and sales market—and to connect with qualified companies across different regions of the country. 

02. The Solution

To meet the company’s needs and objectives, a personalized strategy was developed based on SEO and Inbound Marketing, focusing on the following key actions: 

Website design and development

A user-experience-driven (UX) and visually strategic (UI) website was created. This new platform was developed in both Spanish and English, aligned with the company’s global vision and international lead generation goals.

Multiple conversion points were integrated, including an automated virtual assistant for qualified leads, and custom landing pages were created for each industrial park—segmented by region and offering.

Interactive videos were also embedded to showcase development infrastructure in detail, significantly elevating perceived value and trust.

On-Page SEO Implementation

A keyword analysis was conducted, prioritizing high-volume, high-conversion search terms—particularly those linked to strategic geographic areas for leasing and selling industrial warehouses. 

This mapping revealed concrete positioning opportunities in key regions across the country. 

Based on these insights, a comprehensive On-Page SEO optimization was implemented: URLs and content hierarchy were structured, meta tags were configured, and internal linking was designed to enhance user navigation. 

    Inbound content creation

The content strategy focused on producing specialized materials for the blog and LinkedIn, addressing key topics such as nearshoring in Mexico, trends in industrial park design and construction, and industrial real estate market analysis. 

These assets were designed to attract decision-makers in industries like manufacturing, logistics, and international trade—positioning the company as a sector authority and building trust among prospects. 

03. The Results

While SEO helped the company gain visibility in search engines and strengthen its positioning within the niche, the Inbound Marketing strategy enabled the attraction of qualified prospects.

With Cliento’s support, this leading developer and manager of industrial parks achieved: 

+200 qualified business leads

generated through value-driven marketing content.

+300% growth in organic traffic

following the launch of a search-optimized website.

+9 project keywords ranked on the first page of Google’s organic search results

boosting the platform’s visibility among its target audience.