Leading fintech with presence across LATAM achieves over 40% increase in monthly organic traffic

01. The Challenge

The fintech’s marketing team approached us with the need to implement an SEO strategy to improve high-quality organic traffic in Mexico and Brazil—two key markets in their expansion plan.

They were facing a complex situation in both countries, with multiple active domains that not only made management difficult but also severely limited their visibility opportunities.

Additionally, there were clear technical and content optimization opportunities on both the Mexico and Brazil websites to enhance the user experience.

02. The Solution

Given the fintech’s challenges, Cliento designed and implemented an SEO strategy tailored to the specific needs of its two primary markets.

As part of the process, a diagnostic assessment was conducted, revealing multiple areas of opportunity across the following key areas:

SEO Audit and quick hits

A comprehensive audit of both websites was conducted to identify technical and content-related issues that were limiting organic growth potential.

Based on this analysis, a set of prioritized recommendations was delivered to streamline the optimization of digital assets. 

The process also identified quick wins—high-impact, low-complexity issues that were broadly affecting visibility on Google. These were implemented rapidly, accelerating traffic growth within a short time frame.

SEO-optimized content

A detailed keyword analysis was performed to map and prioritize high-conversion terms, which were then strategically integrated across product pages and blog content on both websites to boost organic traffic and attract qualified leads.

Based on this research, new materials were developed focused on business credit solutions, ensuring relevance and quality to engage target audiences and improve key performance metrics such as session volume and average time on page. 

All content was also localized for the Brazilian market to maximize regional effectiveness. 

Domain migration and consolidation

Multiple domains were unified under a single primary extension for each country, migrating the websites to a subfolder architecture that consolidated over 100 key URLs—including service, product, and blog sections.

A centralized structure was then implemented to organize content by market and language across the Mexico and Brazil websites.

This process included validating all internal links and applying technical and content best practices to ensure a smooth transition with no traffic loss or negative impact on organic rankings.

03. The Results

With Cliento’s consulting support, the international fintech—focused on issuing business credit for SMEs—achieved significant outcomes following the successful domain consolidation. Key highlights include: 

+40% monthly growth in organic traffic to the Brazil website

 

+31% increase in monthly organic traffic to the Mexico website

 

+48% increase in average session duration on the Mexico website

as a result of technical improvements and enhanced user experience.