Axalta ranks its Mexico website as the #2 most visited worldwide

01. The Challenge

A leading coatings brand in Mexico and LATAM set out to increase the digital visibility and positioning of its automotive refinish product line.

The goal was to build authority in a highly technical segment and become a trusted source of information for body shops, multi-brand operators, and dealerships.

02. The Solution 

With Cliento’s support, Axalta implemented a strategy to position its automotive refinish product line, focused on the following activities:

SEO Implementation

The strategy began with a technical audit to identify site limitations, including hreflang tags, canonical tags, redirects, and page hierarchy. Based on this diagnosis, a set of tailored technical SEO recommendations was developed.

In parallel, a digital competitor analysis and keyword mapping exercise were conducted, prioritizing terms based on search volume and conversion potential. This allowed for a precise optimization strategy by category and page.

Improvements were applied to titles, headers, metadata, internal linking, and semantic structure.

To enable accurate monitoring, platforms like Semrush and Moz were configured, and Google Tag Manager was integrated to track key events and user behavior.

Additionally, collaboration took place with distributors in Mexico to optimize their Google My Business profiles—enhancing local SEO and increasing brand visibility in region-specific searches.

High-value content creation

An editorial line was developed focused exclusively on automotive refinish, with technical topics tailored for body shops, multi-brand operators, and dealerships.

The content was designed to address frequently asked questions and highlight the competitive advantages of the brand’s solutions.

Search engine–optimized articles were produced, covering refinish processes and benefits with an educational and technical approach.

Additionally, existing blog entries were updated and optimized, and new content was created for product pages.

03. The Results

This case demonstrates the impact that a content and SEO strategy can have on a brand’s digital transformation.

The multinational company achieved strong organic positioning results, including the following highlights:

Axalta Mexico’s website became the second most visited globally

surpassing several of the brand’s major international markets.

+129% growth in organic traffic

establishing it as the #1 source of user traffic to the site.

+2 blog posts from Mexico

 

 

 

 

 

ranked among the most visited pages across the brand’s entire global website network.