Grupo Ei multiplies new customer acquisition by 5x

01. The Challenge

Grupo Ei aimed to expand its presence across digital channels to attract new clients in an increasingly competitive landscape.

Up to that point, their growth had been driven mainly by referrals and direct prospecting, which helped them build strong relationships. From there, they were looking to complement that approach with a digital strategy that would boost scalability.

02. The Solution

Cliento designed a strategy tailored to the company's specific needs, focused on the following actions:

Implementation of HubSpot CRM

The marketing and sales modules were configured to manage prospects in a structured and efficient way. The internal team was trained on the tool to reduce the learning curve and ensure successful adoption.

Workflows with nurturing and follow-up emails were created to maintain contact with leads and guide them through the buying process. To prioritize efforts, lead scoring criteria were defined to identify high-potential opportunities and improve the sales team’s productivity.

Website optimization

The website was redesigned in both Spanish and English to drive conversions from national and international prospects.

The new site was optimized around key customs and logistics keywords, improving organic search rankings and boosting the brand's online visibility.

Development of value content and video marketing

Over 30 blog posts, landing pages, and specialized assets were created, focused on the real challenges of their buyer personas. In addition, explainer videos and testimonials were produced to build trust in the brand and support decision-making during the sales process.