ES
01. The Challenge
Avantis, a SAP Business One Gold Partner, aimed to highlight its key differentiators and communicate how it streamlines business processes through its proprietary methodology and proven experience with large enterprises.
Additionally, the company sought to position its website in search engines to attract prospects interested in ERP solutions and convert that traffic into qualified leads.
02. The Solution
Cliento designed and executed an integrated SEO and Inbound Marketing strategy focused on capturing active demand, structured around two main pillars:
Keyword research and On-Page SEO optimization
High-volume, high-conversion keywords related to the ERP sector and SAP Business One were identified to attract quality traffic.
Avantis’ website and service pages were optimized both technically and in terms of content, improving site architecture, tags, speed, and crawlability, to strengthen organic positioning in search engines.
Content creation
Over 20 blog articles and informational resources were created across different stages of the customer journey, covering topics related to SAP Business One, tax compliance, and business solutions for industries such as automotive, agribusiness, retail, and chemicals.
Search-optimized success stories and video testimonials were also produced to address key decision-makers’ concerns and build trust in Avantis as an industry expert.
03. Los Resultados
This case demonstrates what a well-executed SEO strategy can achieve. With Cliento’s guidance and support, Avantis achieved:
+1,000% increase in organic traffic in the first year
driven by the content strategy.
+3,000% cumulative growth in organic traffic over 2 years
thanks to ongoing optimizations.
Ranked +4 keywords
in the top positions of Google Mexico’s organic search results page.
