Cristel, an aluminum window and door company, ranks first in Google organic results for 4 consecutive years

Cristel doubled its conversion rate

thanks to an SEO strategy specifically designed to meet its business objectives.

Their team shares what it was like to work with us, what made the difference, and why content can become your most valuable asset for sustainable organic growth.

01. The Challenge

Cristel aimed to position itself as the leading company in aluminum framing, facades, and tempered glass systems for high-volume projects in the corporate, commercial, and residential sectors.

At the time, 90% of its website traffic came from branded searches, meaning their visibility relied heavily on audiences who already knew them. Meanwhile, key competitors appeared at the top of Google’s search results organically, giving them a stronger presence in the market.

02. The Solution

Cliento designed and implemented an integrated SEO strategy focused on the following actions:

SEO Audit

A comprehensive analysis of Cristel’s website was conducted to identify key technical and content-related improvement opportunities.

The audit revealed several barriers that were limiting the site's organic rankings and visibility on search engines.

As part of the action plan, technical quick wins were prioritized to drive immediate impact on On-Page SEO performance.

Website Development

The website’s design and architecture were completely restructured to improve navigation, remove friction points in the user experience, and align page hierarchy with the search intent of the target audience.

This change was critical for SEO: it enabled search engines to better understand the site structure, index content more efficiently, and prioritize high-conversion service pages related to aluminum framing and tempered glass systems.

High-value content creation

A content strategy was developed to deliver relevant information to the buyer persona, decision-makers in corporate, commercial, and residential sectors, focused on high-volume, high-conversion keywords identified as strategic for organic growth.

Over 100 content pieces were produced in various formats, including blog articles and videos, to strengthen Cristel’s value proposition and clearly communicate the company’s service quality, technical expertise, and key differentiators.