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01. The Challenge
Rhino’s marketing team approached us with the goal of implementing a scalable and sustainable digital strategy to generate more qualified leads and consistently convert new customers.
They aimed to expand their digital visibility and position themselves as the leading option in the market—for both B2C consumers and B2B2C distributors interested in commercial machinery, packaging equipment, weighing solutions, and food processing systems.
02. The Solution
Cliento designed a strategy tailored to the company’s needs, focused on the following key actions:
Website optimization
The website was redesigned to improve its structure and deliver a clearer, more intuitive user experience.
This included refining copy, integrating strategic visuals, and incorporating calls to action to encourage visitor engagement.
As part of the process, On-Page SEO tactics were applied—optimizing content, URLs, meta tags, and internal links—to increase organic visibility and help the company rank among the top results on Google.
Finally, a keyword analysis was conducted to identify high-conversion terms and align the site’s positioning with the most relevant searches for its audience.
Development of high-value content
An integrated content strategy was developed based on in-depth audience research, including the creation of buyer persona profiles and mapping of the customer journey to understand their needs and level of awareness regarding Rhino’s products and service.
Based on these insights, relevant and persuasive materials were produced and distributed across multiple channels—including the website, blog, email marketing campaigns, and video content—with the goal of attracting, educating, and converting prospects into qualified customers.
HubSpot CRM Implementation
The HubSpot license was configured, integrating both Marketing Hub and Sales Hub with Rhino’s website to centralize lead capture and management.
As part of the strategy, distributor CRMs were integrated with Rhino’s main account, enabling automatic assignment and efficient distribution of leads across its commercial network.
03. The Results
With Cliento’s support, the company achieved multiple milestones, including the following highlights:
+100% increase in direct sales revenue in the first year
driven by improved website navigation and user experience.
+70% growth in qualified leads
as a direct result of the inbound content strategy.
Consistently positive ROI
sustained by the results achieved and the high returns generated over time.
